JORGE ZALSZUPIN (1922)
He was born in Warsaw (Poland) in 1922 and graduated in architecture in Romania, where he fled to after the occupation of his homeland by the Nazi troops.
He came to Brazil in 1950 and, after a short stay in Rio, he settled in São Paulo. He joined a group of woodworkers to found L'Atelier (1955), which, at first , produce hand-made office furniture. Later on, L'Atelier adapted itself to the modern furniture industrialization tendency based on series production.
His fancy for the experimentation with materials such as wood, upholstery and metal led him to introduce the plastic as raw material in the vocabulary of his furniture. He quit his business activities in 1980s but kept his authorial work as a desginer and architect.